When John started in the agency business, some of his co-workers were still enjoying the three-martini lunch. A copywriter’s portfolio consisted of print and television, and the yellow pad and electric typewriter were his canvas. Direct marketing meant direct mail. And agencies didn’t have much use for “data.”
Today, clients expect more accountability and more measurable results from their agencies. It’s a new world where new media, new agencies, new roles and new relationships are changing the landscape.
John talks about the transitions he’s seen and made, how the moves he made along the way helped – and hindered, or at least altered – the career he’s had, and how he sees the future unfolding for agencies large and small.
Date(s) - May 10 2012
7:45 AM - 9:30 AM
International Market Square
275 Market Street
MInneapolis, MN 55405
$15 Members, $40 Nonmembers