AMA – 2012 Annual Conference: Beyond the Buzz – Solutions With Staying Power

Though there is a lot commotion surrounding the latest buzz words in marketing, tried and true marketing principles still remain important. At the AMA’s Spring Conference, “Beyond the Buzz”, national and local industry experts take on some of the hot topics of today anddistill them down to essential marketing questions like, “How can we measure ROI through social media?”, “How can we make sense of the vast amounts of customer data available to us?”, and “How can marketers actually determine how their customers want to be engaged?”

We’ve designed the 2012 Annual Conference to fit the needs of both the B2B and B2Cmarketing professional. Choose speaker sessions to gain marketing insight from local and national experts focusing on the following topics:

The marketing mix is bigger than ever and businesses now have many tools at their disposal. How can marketers capture hard evidence of a campaign’s overall effectiveness? Learn some accessible ways through social media to gauge the ROI of a campaign.

How does your business or brand create a favorable and engaging experience for your customers that go beyond one-on-one interactions? Learn specific ways to connect with your customers through digital platforms and social media and understand exactly what kind of engagement experience they are looking to have.

With the vast amounts of customer data available through digital sources, how can businesses quickly and efficiently turn this data into valuable information? Learn how to quickly pull key insights about their customers that translate into intelligent marketing strategies.