Transitioning from an Informational Web to a Social Web
The days of a static online brochure are no longer effective for a B2B marketer. With multiple stakeholders to communicate with at different levels of customer organizations, using digital channels to engage new and existing customers is a necessity.
It is no longer enough to just sell a product or service, an effective marketer must also sell valuable information, a knowledge base, and communication tools to make their customers successful.
Our panel of digital marketing and web development experts, including Jonathan Anderstrom, Paul Unglaub and Josh Etter, will discuss the philosophy and principles behind the transition from an information web to a social web and share practical suggestions for how you can begin taking action.
Attendees will learn how to:
- Build a core value of knowledge, training, expertise and tools via digital channels into your products and services
- Create content that is valuable to your stakeholders and customers that will actually get shared on the web
- Leverage existing tools to change your website from a static and stale brochure to an engaging and relevant communication tool
- View digital channels as a process rather than just a project
- Engage in online communities that really matter and will make a difference for you personally and corporately
In addition, the panelist will discuss how NOT to use social media for business and the value of Klout scores.
Date(s) - May 15 2012
7:30 AM - 9:15 AM
5418 Wayzata Blvd
Minneapolis, MN 55416
$39 members, $72 non-members