Multi-channel strategy, SEO, PPC, Social Media, and lead generation are all part of the ever changing landscape for B2B marketers.
BMA-Minnesota’s February event will focus on what’s new in Search and Social with specific case study from Stratasys, a leader in 3D printing systems with a variety of marketing channels.
Heather Hayes, Interactive Marketing Supervisor at Stratasys and Nina Hale, Founder and President of Nina Hale Inc. will co-present with a marketing case study and learnings (Nina Hale Inc. has been working with Stratasys for the past year on SEO and PPC).
The presenters will share a case study with performance data, tactical insights from a marketing perspective including channel conflict, lead generation, social for B2B, LinkedIn and the latest on Google’s algorithm and the impact on social. The presentation will include how social media is impacting natural search results (SEO) and what Stratasys is doing to increase its organic search. Additionally, the panelists will discuss specific marketing challenges, what was done, and results, along with insights and learnings along the way.
Event Details
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Date/Time
Date(s) - Feb 14 2012
7:30 AM - 9:15 AM
Location
Metropolitan Ballroom
5418 Wayzata Blvd
Minneapolis, MN 55416
Cost
$24 Members, $48 Nonmembers
