IABC - Technology for the Communicator:Increasing Your Web Site's Effectiveness
Technology for the Communicator: Increasing Your Web Site’s Effectiveness
Companies rely on their web sites to attract their target audiences, but many don’t really know if that goal is being accomplished. Help your company achieve productive results by learning the strategies and tactics that support how your target audience reaches your company through the Internet. IABC Minnesota presents this four-part series of web seminars to step communicators through the process for developing effective web tools.
The series will be taught by Benjamin Johnson, who will break down the process so that participants will be able to implement analytics themselves. Owner of BuzzFarm web solutions, Ben is an expert in web production, user experience, web site analytics, and search engine marketing. Ben is currently a consultant at Blue Cross and Blue Shield of Minnesota and has held senior consulting roles with other major corporations. Ben is a certified web analytics professional. Contact Ben at info@buzzfarm.com, www.buzzfarm.com, or http://www.linkedin.com/in/benjaminjamesjohnson.
Location:
Teleseminar
