AMA - Stretching Your Marketing Dollars
Today's marketers are expected to more with less as marketing departments experience both personnel and budget cuts. Public relations efforts are now falling on marketer's plates leaving them overwhelmed and wondering where to begin. How do you incorporate and maximize your public relations efforts within your current responsibilities and budget?
Attendees to Stretching Your Marketing Dollars will learn how to use public relations to build relationships, influence public opinion, achieve organizational goals, provide information and obtain feedback. The presentation will also cover how:
PR is like marketing in that PR needs to be planned, which requires research and analysis.
PR is two-way communication using a multitude of media.
PR is an integral part of an organization’s decision making.
PR can be used to manage perceptions of an organization both internally and externally.
PR can develop and protect an organization’s reputation.
PR can be used to launch or enhance an organization, program, product or service.
Specific tactics and tools that will be described will include: research/planning tools, issues/crisis communication management, media relations including the use of new media, events and sponsorships.
Take-Aways:
The definition of public relations and how to employ PR tactics on your own
The definition of media relations and how to employ MR on your own
How and when a PR firm can assist you
Location:
Spill the Wine
1101 Washington Ave S
Minneapolis, MN
