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Celarity Staffing Marketing & Creative.

PDMA - Webinar: New Product Forecasting

Date: March 4 2010
Details: New product forecasting is certainly difficult due to the unique challenges connected to the new product forecasting endeavor, including low forecast accuracy, limited time, and numerous assumptions.  This portrays new product forecasting as a potentially mysterious endeavor, but employing a systematic new product forecasting approach can "demystify" the new product forecasting endeavor and focus on new products and issues deserving of attention. The following presentation discusses issues and considerations to manifest a meaningful new product forecasting process that attends to the right issues initially, optimizes resources in generating a new product forecast, and has the potential to deliver higher accuracy.

Location:
Webinar

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