You will find Sales Representatives in almost any industry, from small companies to large Fortune 500s. In essence, Sales Representatives sell products, goods, and services to customers.

Being a salesperson can look very different depending on the type of company they are in and also what they need to sell and how they need to sell it. Sales Representatives work to find new sales leads through client referrals, events, business directories and much more. This may involve “cold calling” in an office setting or be going out and proactively meeting with new and potential clients.

What does a Sales Representative do, typically?

As a Sales Representative, having good people and social skills is a must. They must be able to communicate, have customer service skills and be flexible and persistent when necessary. Their daily responsibilities may include:

  • Presenting, promoting and selling products and/or services to existing and prospective customers
  • Performing cost-benefit analyses of existing and potential customers to meet their needs
  • Establishing, developing and maintaining positive business and customer relationships
  • Reaching out to customer leads through cold calling
  • Coordinating sales efforts cross-departmentally and with other team members
  • Continuously self-evaluating and improving based on feedback
  • Achieving agreed upon sales targets and outcomes within schedule

Misconceptions about Sales Representatives:

There is the misconception that salespeople are or should only be concerned with their close rate, but this simply isn’t true. A good salesperson will hold the client relationship in high regard, and do what it takes to keep the customer happy via effective and open communication instead of just focusing on commissions or closing the deal.

Important metrics for a Sales Representative

Sales Growth

The ability to grow revenue over time, monitor setbacks and assess how to improve.

Sales Target

Tracking current performance against business objectives to see whether targets will be hit, and if not, what to do to improve.

Opportunities/Leads

The number of leads to follow up, the likelihood each is to close on a sale, and prioritizing based from that.

Lead Conversion Rate

This helps keep sales and marketing aligned in their goals and allows teams to monitor performance over time to steadily improve customer experience.

Bonus copy for your Sales Representative job description or job ad!

Copy the following text and paste it into your own job description, or, into our downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a Sales Representative at <company XXX>, you will do more than just cold call all day. You will be responsible for improving the overall customer experience while closing new deals. More specifically, you’ll get to:

  • Present, promote and sell products and/or services to existing and prospective customers
  • Perform cost-benefit analyses of existing and potential customers to meet their needs
  • Establish, develop and maintain positive business and customer relationships
  • Reach out to customer leads through cold calling
  • Coordinate sales efforts cross-departmentally and with other team members
  • Continuously self-evaluate and improve based on feedback
  • Achieve agreed upon sales targets and outcomes within schedule

free job description template

[et_social_follow col_number="auto" outer_color="dark"]