Sr. Director of Marketing & Branding
Summary: Develops brand strategy and position that increases awareness and support of programs
Our client is a nationally ranked university with three distinct campuses united under one common goal: to educate and prepare the leaders of tomorrow through intensive academic study, experiential learning, and service to the community.
As a Sr. Director of Marketing & Branding, you will define optimal brand positions and strategy as well as develop and execute its effective implementation across the institution. In this role, you will collaborate with the Associate Vice President of Marketing Communications and Executive Director of Marketing Communications. You will ensure effective execution of the brand’s visual and voice expressions across the organization, and ensuring that the long-term investments in marketing efforts are optimized to sustain the brand.
You have the ability to develop and execute an integrated marketing strategy with metrics for success as well as you have strong leadership capabilities to lead a creative team in a high-volume, fast-paced environment. You can cultivate strong relationships with senior leaders, plus you are great at expressing your ideas and concepts concisely to a broad range of audiences.
- Develops brand strategy and position that increases awareness and support of programs
- Operates with high-level decision making and effectively collaborates with senior leaders to drive effective brand and marketing strategies
- Develop cross-channel, marketing plans that consider owned and paid media, social media, and influencer marketing
- Monitors and reports on the performance of all branding and marketing campaigns while overseeing project budgets
- Bachelor’s degree in business, marketing, or related field
- 10+ years of experience in strategic marketing, branding, or related
- Excellent written and verbal communication skills
- Strong research and analytical skills
- Ability to handle multiple projects at once
- Collaborative + ability to work independently
Benefits for all Celarity employees.
We take care of employees and offer great benefits such as:
- Medical Insurance with Celarity contributions
- Paid Time Off
- Dental plan
- 401(k) match plan
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