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2020 Silver Medal and Paul Foss Awards

Date October 15 @ 5:30 pm - 7:30 pm

Cost $20

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence, and responsibility in areas of social concern. Annually, AdFed has bestowed this honor upon outstanding members of the local advertising community since 1960. The award serves to uplift the Twin Cities advertising by recognizing a locally well-known person for his or her advertising and community involvement. Submit your nomination for the Silver Medal Awards by September 18, 2020. Nominations are free and open to anyone in advertising.


Silver Medal recipients are selected by a panel of judges from the Advertising Federation of Minnesota Board. Judges use the following criteria when making their selections:

Contribution to His/Her Company

The recipient must have achieved success in one of the following areas of work: an advertising agency, advertiser, media, or advertising service.

Creative Ability

The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising

The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community

The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.


The Advertising Federation of Minnesota and the Better Business Bureau – Working Together for the Past Century

Beginning in 1910, an advertising trade magazine, Printers’ Ink, awarded the Printers’ Ink Cup to the local advertising club “which has made the most practical use of its opportunities during one year” – stipulating that any club winning the Cup three times would keep it permanently. In 1912, the Minneapolis Advertising Forum (AdFed) formed a “Vigilance Committee” which is now recognized as the nation’s first Better Business Bureau, establishing itself as a leader in the fight against deceptive advertising. On the strength of its vigilance work, the Minneapolis Advertising Forum won the Printers’ Ink Cup in 1915, 1916, and 1917, and the Cup has resided in Minnesota ever since. When AdFed began presenting its Silver Medal Award in 1960, the Cup represented a place to inscribe the names of winners each year and an important link to AdFed’s early history. Today the Printers’ Ink Cup is displayed proudly at the Better Business Bureau of Minnesota and North Dakota, “The First BBB,” where it stands as a symbol of BBB’s history and its continued commitment to an ethical marketplace. Once a year, the Cup is brought out of its display case for AdFed’s Silver Medal Award ceremony, in recognition of the achievements of award winners and in celebration of the unique, shared history between AdFed and BBB.

Location: Online Event

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October 15
5:30 pm - 7:30 pm
Event Category:
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