Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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AIGA Minnesota:Designing for Business Impact
November 1, 2019 @ 12:00 pm - 2:00 pm
ABOUT THIS EVENT
Turning a healthcare rebrand into a rallying cry that leads to growth in a challenging business environment.
Rebranding for maximum impact in an increasingly competitive industry
Minnesota’s rural hospitals are a positive economic force and contribute to the sense of pride in small communities. But, consolidation is rapidly changing the economics of the healthcare industry.
Economic hardships have driven some rural hospitals and clinics to join larger healthcare systems. In many cases, this process leads to newer and bigger challenges. What’s the alternative?
This is the question that Douglas County Hospital’s leadership team asked. The answer came in the form of a merger with three other local clinics and a rebrand.
Going from being merged brands to becoming a single unified brand was a critical step toward growth. This rebrand process had a positive marketing impact, but also created alignment and rallied the organizations around a single cause.
Discovering the true impact of a unified brand experience
As a business leader, you know that your branding and marketing decisions can create an impact that goes beyond what meets the eye.
Join AIGA MN for the Business Conversation to learn how Alomere Health, Curious, 3,2,1, Inc. saw the opportunities in a healthcare rebrand.