Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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AIGA MN: Insights 2020 – Leland Maschmeyer, Chobani
March 3 @ 7:00 pm - 10:00 pm
Details: Future-oriented designer and creative director Leland Maschmeyer unearths captivating stories hidden within the most unlikely contexts. As co-founder of design agency Collins, Maschmeyer helped reimagine brands such as Spotify, Airbnb, and Facebook.
He joined Chobani in 2016 to oversee the creation of its new in-house design team, which was named Ad Age’s 2019 In-house Agency of the Year. As the company’s Chief Creative Officer, Maschmeyer invests the socially-conscious yogurt brand with folklore magic, meticulous mistakes, and design-centric packaging.
6:00 pm Cocktails
7:00 pm Lecture
Directly following each lecture, meet the lecturer and chat with fellow design lovers in the Walker’s Bazinet Main Lobby.
About the Insights Lecture Series
Insights is a design lecture series for progressive creatives. A unique collaboration between the Walker Art Center and AIGA Minnesota, the series embraces the unexpected to present diverse, exploratory, and contemporary lecturers.
Featuring perspectives from around the world, Insights gives voice to adventurous design thinkers and makers. These designers often pose challenges and push the edges of their profession, in turn inspiring us to identify new perspectives in our own work.
For over three decades, the Walker Art Center and AIGA Minnesota have co-presented the Insights Design Lecture Series and brought the world’s most adventurous design thinkers and makers to the Twin Cities.
Redefine your understanding of graphic design, dive into the thinking behind the work, then hang out after the lectures to meet the lecturers, grab a drink, and chat with your fellow design lovers.