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AIGA – The Business Conversation with Guest Brent Stickels

Date March 28, 2019 @ 10:00 am - 12:00 pm

Cost Please check website for cost details

We can identify good design when we see it, and intuitively we know the impact creative ideas and communication have on our business outcomes. Historically, however, “design” has been a black box, challenging to both quantify and plan for.

In this conversation, Don Ball and Brent Stickels will be discussing the business side of delivering intentional design solutions that create business impact.


Brent Stickels is co-founder and partner of YYES, a design and communications studio that provides strategic branding focused on business outcomes. Established in 2000 in Los Angeles, YYES added a Minneapolis office in 2008 to leverage the city’s access to clients on both coasts and its leading design community. YYES works with fast-moving clients in the financial, cultural, institutional, educational, healthcare, entertainment, and hospitality sectors.

In addition to his work at YYES, Brent is the AIGA Minnesota liaison to the Walker Art Center for the Insights Lecture Series, which features leading designers and critics from around the world. He is also a member of the Long Now Foundation, an organization that fosters long-term thinking and responsibility in the framework of the next 10,000 years. From 2009–2013, he served as Director of Communications on the board of AIGA Minnesota, the professional association for design, and from 2009–2017 he directed See Change, a conference on visual communication at the University of Minnesota.

Born in San Diego, Brent studied writing and film theory before establishing his first design business in 1990. He worked as an art director for the San Diego advertising agency Lyon & Associates before moving to Los Angeles for a position as co-creative director at the design firm Maddocks & Co., then co-founded YYES in 2000. He currently heads the YYES Minneapolis office.


A monthly fireside chat series focused on the practical business challenges and opportunities surrounding creative ventures. Topics will cover the often overlooked areas of creative industries: the business side of creative projects. Hosted by Garrio Harrison.

Our guests will cover:

  • The nuts and bolts of managing creative projects that align with business goals and available resources.
  • Insights around deciding which projects to invest in.
  • Discussions about current creative trends and how to decide which ones are right for your organization.

Who is this series for:

  • Business leaders who need to understand the business of creative execution so they can make informed decisions about when to invest their resources to drive business results.
  • Creatives who what to understand the business impact of the work they produce and ways to better operate their own business.
  • Business Builders who need to understand how marketing and creative execution can impact their growth without compromising their return on investment.
Click below for more information on this event or to register. Event Info


March 28, 2019
10:00 am - 12:00 pm
Please check website for cost details
Event Category:


Fueled Collective (COCO)
400 South 4th Street #401
Minneapolis, minnesota 55415 United States
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