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AIGA – The Business Conversation with Guest Kurt Schmidt

Date March 1 @ 10:00 am - 12:00 pm

Cost Please check website for cost details

Every creative project with a business objective has one thing in common whether it’s a marketing initiative; an innovative product feature; or a brand narrative designed to build a deeper connection with customers or your team. That one thing is their requirement for an intentional use of your marketing resources.
In our first conversation, Garrio Harrison will be discussing the importance of strategic planning with our guest Kurt Schmidt, President of Foundry and host of the “Schmidt List” podcast.


At the age of twenty, Kurt Schmidt was recognized as one of the top BMX freestyle bike riders in the world and launched his first company. As a professional athlete, he was renowned for his biking skills and entrepreneurial spirit.

In 2010, he was tapped by The Nerdery to join the Development Department and was quickly promoted to the Director of Project Management. Kurt established the company’s first PMO and helped to lead, train, and grow The Nerdery’s project management team of over 50 Project and Program Managers.

Currently, Kurt Schmidt is the President of Foundry, a digital product, and experience agency and hosts a weekly podcast named the “Schmidt List” where he interviews industry leaders to learn their thoughts on bridging modern management techniques, design thinking, and cutting-edge technology for our ever-increasing “agile” world.


A monthly fireside chat series focused on the practical business challenges and opportunities surrounding creative ventures. Topics will cover the often overlooked areas of creative industries: the business side of creative projects. Hosted by Garrio Harrison.

Our guests will cover:

  • The nuts and bolts of managing creative projects that align with business goals and available resources.
  • Insights around deciding which projects to invest in.
  • Discussions about current creative trends and how to decide which ones are right for your organization.

Who is this series for:

  • Business leaders who need to understand the business of creative execution so they can make informed decisions about when to invest their resources to drive business results.
  • Creatives who what to understand the business impact of the work they produce and ways to better operate their own business.
  • Business Builders who need to understand how marketing and creative execution can impact their growth without compromising their return on 
Click below for more information on this event or to register. Event Info


March 1
10:00 am - 12:00 pm
Please check website for cost details
Event Category:


Fueled Collective (COCO)
400 South 4th Street #401
Minneapolis, minnesota 55415 United States
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