Twin Cities Events
MARKETING • CREATIVE • DIGITAL
AMA Minnesota – Driving Customer-Focused Change at Allianz Life
May 30 @ 5:30 pm - 8:00 pm
Journey mapping is a best practice used to truly understand the heart of your customer experience. Research shows that 65% of journey maps fail to drive action, typically because they don’t follow best practices. Learn how Allianz Life has partnered with Heart of the Customer to better understand customer needs and drive organizational action to solve them.
- Learn the three critical journey mapping best practices from the forthcoming book, “How Hard Is It to Be Your Customer?”, including:
- Begin with the change you’re trying to drive.
- Change requires a different methodology.
- Customer experience is a team sport – involve your entire team.
- Learn how Allianz applies these best practices.
Attendees will get one free appetizer and one drink ticket. A cash bar will also be available.