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AMA Minnesota – Driving Customer-Focused Change at Allianz Life

Date May 30 @ 5:30 pm - 8:00 pm

Cost $30

Journey mapping is a best practice used to truly understand the heart of your customer experience. Research shows that 65% of journey maps fail to drive action, typically because they don’t follow best practices. Learn how Allianz Life has partnered with Heart of the Customer to better understand customer needs and drive organizational action to solve them.

Key takeaways:

  • Learn the three critical journey mapping best practices from the forthcoming book, “How Hard Is It to Be Your Customer?”, including:
    • Begin with the change you’re trying to drive.
    • Change requires a different methodology.
    • Customer experience is a team sport – involve your entire team.
  • Learn how Allianz applies these best practices.

Attendees will get one free appetizer and one drink ticket. A cash bar will also be available.

Click below for more information on this event or to register. Event Info

Details

Date:
May 30
Time:
5:30 pm - 8:00 pm
Cost:
$30
Event Category:
Website:
https://www.amaminnesota.org/events/CustomerFocusedChange.html

Venue

International Market Square, Studio 185
275 Market St
Minneapolis, MN 55405 United States
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