Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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AMA Minnesota: The Magic Behind Experiential Marketing
May 19 @ 6:30 pm - 7:30 pm
Learn more about Experiential Marketing!
Join AMA Minnesota as STAR presents: Defining Experiential Marketing: The Magic Behind the Connection. We’ll hear from expert panelists in the industry: Dave Whorton, Director of Sports and Entertainment Partnerships at STAR, Brett Taber Director of Social Impact, Minnesota Vikings, and Jennifer Butters, Director of Sales, Specialty Vehicles Division at Winnebago Industries. They will discuss a special case study example that highlights the benefits of the mobile experience. They will share how the Minnesota Vikings Foundation made a direct impact on the community with their Vikings Table Food Truck and how brands can take their mobile engagement efforts to the next level.
1. How brands connect with people through experiences
2. Inspiration to guide your own experiential strategy
3. Why mobile activation makes sense for your brand especially in the post-COVID-19 environment
Kitty Hart, Director of Brand Strategy
Dave Whorton, Director of Sports and Entertainment Partnerships
Brett Taber, Executive Director of Social Impact
Jennifer Butters, Director of Sales, Specialty Vehicles Division
Zoom Meeting (Details will be sent after registration)