Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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ANA Business Marketing Minnesota: Cutting through Noise – Developing Effective Digital Content
September 16 @ 8:00 am - 9:30 am
- Develop a content strategy framework and what to include in it
- Build out a content plan with the buyer in mind
- Leverage content into funnel creation for your sales team
President and CEO | SCHERMER
Chris is a recognized and respected B2B marketing leader. He founded the Minnesota chapter of ANA Business Marketing in 2008 and served as president for three years. He then served three terms on the ANA’s Business Marketing National Board of Directors. In 2019 he was elected to the board of MAGNET, a global network of top agencies. A thought leader on the topics of B2B Marketing, branding, content marketing, social media and future trends, Chris has been a featured speaker for numerous business associations, corporate marketing conferences, podcasts and seminars. SCHERMER has received many accolades as a multi-year runner up for ANA Business Marketing Small Agency of the Year and was featured in Forrester’s 2019 B2B Agency Report.
Chief Relevance Officer | Independent Consultant
Carlos boasts over 30 years of experience in directing and creating a wide variety of mixed media communications. His work has received international recognition including a Webby for best digital creation. As Leader of Content Marketing Strategy, Carlos helps organizations achieve excellence in using content as an enabler of customer experience, serving business goals across all dimensions of publication and customer engagement. He leverages content-driven customer relationship capability development as a vehicle for focusing digital transformation efforts, roadmap alignment, workforce modernization, and digital investment value realization. He deploys a toolset driving a three-fold iterative vision of content/engagement, platform and organization.