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ANA Business Marketing Minnesota: Everything ABM – Content, Technology & Measurement

Date September 24 @ 3:00 pm - 6:00 pm

Cost $25

Details:

According to recent SiriusDecisions research, 93% of B2B marketers consider Account-Based Marketing extremely important or very important to their organization’s success. Those that have implemented ABM effectively built tight coordination between Sales and Marketing to select the right accounts, developed relevant and valuable messaging and content, and are assessing performance through a differentiated measurement. A panel of local experts shares their insights as ABM continues to evolve and grow in importance.

Panelists:

Colleen Jackson
Marketing Manager, Account-Based Marketing
Anaplan

Bob Peterson
Sr. Research Director, Account-Based Marketing
SiriusDecisions

Mike Peterson
Sr. Marketing Manager
Microsoft

Kirsten Rosenow
Marketing Program Manager
Power Objects

Josh Werner
Director of Demand Generation
Calabrio

Schedule:

3:00pm – 4:00pm:  Registration & Networking
4:00pm – 5:00pm:  Panel Presentation
5:00pm – 6:00pm:  Networking

Click below for more information on this event or to register. Event Info

Details

Date:
September 24
Time:
3:00 pm - 6:00 pm
Cost:
$25
Event Category:
Website:
https://www.eventbrite.com/e/everything-abm-content-technology-measurement-tickets-69196160579?aff=website

Venue

Indeed Brewing
711 15th Avenue
Minneapolis, MN 55413 United States
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