Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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ANA Business Marketing Minnesota: Everything ABM – Content, Technology & Measurement
September 24, 2019 @ 3:00 pm - 6:00 pm
According to recent SiriusDecisions research, 93% of B2B marketers consider Account-Based Marketing extremely important or very important to their organization’s success. Those that have implemented ABM effectively built tight coordination between Sales and Marketing to select the right accounts, developed relevant and valuable messaging and content, and are assessing performance through a differentiated measurement. A panel of local experts shares their insights as ABM continues to evolve and grow in importance.
Marketing Manager, Account-Based Marketing
Sr. Research Director, Account-Based Marketing
Sr. Marketing Manager
Marketing Program Manager
Director of Demand Generation
3:00pm – 4:00pm: Registration & Networking
4:00pm – 5:00pm: Panel Presentation
5:00pm – 6:00pm: Networking