Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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ANA Business Marketing: Pathways to CMO success
August 5, 2020 @ 8:00 am - 9:30 am
Of all the roles in the C-suite, the CMO is the most widely varied and depends on what the company needs at a given point in time. This ambiguity makes for an unclear path that looks more like a jungle gym than a ladder, with exceptional CMOs coming up from a wide range of backgrounds. Join us for a panel discussion with local CMOs exploring their varied pathways to success. You’ll learn how to:
- Grow in your marketing career
- Get attention from your CMO
- Make an impact quickly
- Transition to CMO
SVP, Marketing and Content | NBC Sports Group, SportsEngine
Jody has more than 20 years of experience leading marketing and product launches in the media, technology, and software industries. In his current role, Jody is responsible for marketing, creative services, and content strategy. Prior to SportsEngine, Vogelaar was VP, Marketing for Los Gatos, CA-based Roku, leading the launch of Roku Player and TV products. He has also held marketing roles with CBS, Disney Interactive, and was a longtime 21st Century FOX/News Corp marketer, having led pay-television and digital acquisition and subscription marketing assignments in the U.S., China, and London over a decade. While at The Times of London, Vogelaar was a key player in the launch of The Times’ digital subscription products, overseeing marketing and subscriber acquisition efforts. Vogelaar also led marketing campaigns for 3 consecutive #1 app launches, and is the recipient of more than 25 marketing industry awards.
CMO, Financial Services | Deluxe Corporation
Heather is an innovative, proven business leader with more than 20 years of experience in B2B marketing strategy. In her current role, Heather leads brand and marketing strategy. Throughout her career, Heather has served a variety of international businesses, including Fortune 50 to 500 companies, delivering on their corporate objectives with memorable solutions and measurable, strategic results.
CEO and Founder | THINC B2B Transformational Management Consulting
Throughout his over 15 years as a marketing leader, Tony has held a single overarching goal of making a positive, long-lasting impact on companies, their employees and the CEOs that lead them. In his current role, Tony serves as executive advisor to some of the most recognized brands embraced by consumers and shareholders alike. He’s earned the respect of leaders by positioning their businesses for greater profitability and helping them overcome their most difficult challenges by bringing candor, empathy and objectivity to each relationship. Tony believes in doing great, brave work and having fun along the way. This balanced approach to his craft increases the value and impact of the outcomes of his advisory. He applies the 80/20 principle to all things he does, personally and professionally, and this has served him well over the years. It’s why he encourages everyone he works with to choose their 20 percent wisely. The results are measurable and powerful.
8:00 – 8:15 am | Login and networking
8:15 – 9:00 am | Speaker presentations
9:00 – 9:15 am | Open Q&A
9:15 – 9:30 am | Networking and close