Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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BMA – Creating Effective Content
November 29 @ 7:30 am - 9:30 am
$29 – $59
Content has become a crucial part of marketing campaigns, generating engagement with customers and prospects at each stage of the buyer’s journey. But results are hard to track and vary widely, as does the cost.
During an interactive presentation, four leaders from local agencies will answer the following questions:
- What types of content are effective when proceeding through the demand funnel?
- How do you keep costs under control, spreading the impact beyond single batch-and-blast campaigns?
- What are examples of successful campaigns that use content effectively and efficiently?
Owner & Founder
StoryTeller Media + Communications
Behavior Designer & President