Twin Cities Events
MARKETING • CREATIVE • DIGITAL
- This event has passed.
IABC – Building Peer-Like Relationships with Executives
May 9 @ 5:00 pm - 6:30 pm
$19 – $39
*Celarity is a proud sponsor of this event*
Learn how to develop peer-like relationships with executives to increase communications legitimacy, communicator credibility and your role as a true strategic partner at this event led by Aaron Zaslofsky of Wheelhouse Communications.
Communications professionals aren’t trained on how to deliberately develop peer-like relationships with executives.This unfortunate truth affects junior-level and seasoned professionals alike. As a result, many are relegated to the role of order-taking tactician when they should have a dramatically larger impact on the organization as outcome orchestrators and communications strategists.
How to Register
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If you have already registered, no further action is needed from you.
Aaron Zaslofsky, Wheelhouse Communications
Aaron Zaslofsky founded Wheelhouse to help clients “Communicate with Conviction.” Areas of expertise include executive positioning and trust, organizational culture and alignment, articulating company vision and strategy, employee engagement, and employer brand. Wheelhouse clients include the Science Museum of Minnesota, Cargill, TCF Bank, and Buffalo Wild Wings. Aaron also speaks passionately on how to build peer-like relationships with executives and how to nurture stakeholder relationships for influence.
Aaron was previously Director of Communications at Ameriprise Financial where he orchestrated communications and change management for the global Chief Information Officer and Technology organization. Prior to Ameriprise, Aaron was Chief of Staff at McDonald’s USA in Boston and Minneapolis. Aaron’s responsibilities within two different $2 billion business units included management, internal, and external communications, orchestration of the franchisee leadership council, strategic planning, and alignment of regional, U.S., and global business priorities.
About the venue:
Parking for this event can be found in the lot next to the venue. Metered street parking is also available.