Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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IABC Minnesota: Social Media – Managing Reputation On The Frontline
September 23 @ 12:00 pm - 1:00 pm
Reputation drives business. In today’s 24-hour news cycle, we are constantly bombarded with information on current events, from the pandemic to social justice issues, to politics and the upcoming elections in November. And the “court of public opinion” continues to raise the bar on its expectations for companies to engage in conversations about current events on social media.
As seasoned professionals and trusted counsel, communicators regularly find themselves directly in the middle of these strategic conversations, which can often toe the line of crisis communications.
As we have seen in recent months, both action and inaction can draw criticism. It’s hard to know –
- When do you get involved and when do you keep quiet?
- How do you advocate to company leaders your advice to take a certain direction?
- And when your company does make a communications decision around a particular issue, what do you do when that directly conflicts with your personal feelings and beliefs?
Join IABC for a discussion on communications, reputation management and social media. Learn how to use these times to your advantage with both internal and external audiences.
Jennifer Radke is an international speaker, author, and strategic business leader with over 15 years of experience in sales and recruitment leadership. The real-world solutions she brings to the business stem from her experience coaching, developing and training employees and have made her a highly sought-after speaker and trainer for businesses of all sizes. Before purchasing the National Institute for Social Media (NISM) in 2016, “the social CEO” was the owner and chief strategist at Socially Inspired, a social media training and consulting company that is still serving small and medium-sized businesses today. She has previously served on the board for Women Entrepreneurs of Minnesota (WeMN) and currently volunteers her time speaking about the professional uses of social media for those in job transition. She also keeps her social media skills fresh by acting as the Social Media Strategist for the Feed My Starving Children South Metro MobilePack in her hometown in southern Minnesota.
Jennifer has an MS in Organizational Leadership in addition to being an NISM-certified Social Media Strategist (SMS) and instructor.
She is also currently an Associate Professor at St. Mary’s University of Minnesota teaching Ethics in Social Media and the author of Stories from the Social Side: Advice from Marketing Professionals to Marketing Professionals.
This webinar will be hosted online via Zoom. A link will be emailed in advance of the meeting.