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AMA – Inclusive Language and Its Impact in Marketing

Date June 22 @ 11:00 am - 2:00 pm

Cost $69 – $89

Learn Best Practices and How to Avoid Common Pitfalls

In this interactive, 3-hour session, we’ll highlight the importance of inclusive marketing and how ignoring this puts you at a competitive disadvantage as there is significant increasing purchasing power in diverse segments.

Not only will you learn best practices for developing inclusive marketing, but you’ll also leave knowing how to avoid the mistakes that come from not having an inclusive team at the table, like creating reactionary, “woke-washed” marketing tactics that reek of inauthenticity.


What’s Included

  • 3 hours of live instruction
  • Interactive Q&A and hands-on exercises
  • Resources, tips and best practices
  • On-demand access for six months

Key Takeaways

  • Understand why inclusive marketing and language matters
  • Learn how to align inclusive marketing with DEI objectives
  • See the business benefits of inclusive marketing
  • Understand the must-haves for an inclusive marketing strategy
  • Gain insight from the “best of the best” and “worst of the worst” multicultural ad campaigns
Click below for more information on this event or to register. Event Info

Details

Date:
June 22
Time:
11:00 am - 2:00 pm
Cost:
$69 – $89
Website:
https://www.ama.org/events/training-series/inclusive-language-in-marketing-online-training/

Venue

Virtual Event
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