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Martech for Marketers: From Hype Hallelujah

Date September 12, 2019 @ 8:30 am - 11:30 am

Cost $99


A sold-out MIMA Summit 2018 Workshop, back by popular demand!

Marketers are increasingly on the hook to select digital marketing technology that delivers immediate ROI and incremental sales. At the same time, MarTech vendors have doubled since 2016. Not only is finding the right MarTec vendor a significant amount of work, implementing, maintaining and making full use of this technology is equally as challenging.

In this workshop, you will make sense of MarTech buzzwords and define what a successful MarTech program looks like – giving you the knowledge and confidence needed to lead your organization through a successful vendor selection and implementation process. You’ll learn from the failures of successful MarTech users, leaving with an understanding of their lessons learned while standing up, rolling out and optimizing marketing automation technology.

This workshop is for marketers involved, or interested in, the selection, rollout, use and optimization of their organization’s marketing automation technology (aka MarTech), especially those responsible for managing budgets and having to make the business case and prove ROI.


  • Understand the reasons MarTech projects fail and how you can avoid them
  • Learn how to lead your organization through selecting the right technology
  • Discover 10 best practices for rolling out and optimizing your MarTech stack
  • Become fluent in the language of MarTech and how to articulate its value

Melody Lentsch, Founder & Principal Strategist at Flipside Marketing

A marketer with the heart of a tech nerd, Melody has been helping organizations select, stand up and optimize Martech for over 20 years. From ad servers and content management systems to social CRM and personalization engines, Melody’s practical way of translating marketing hopes and dreams into technology requirements brings marketers and their IT teammates together to deliver digital marketing technology that really works.

For the past 13 years at Flipside, Melody’s focused has been on clients in the CPG, financial services, healthcare and transportation sectors. Before Flipside, Melody was the Director of Marketing at Schwans and Senior Partner, Director of Digital at Carmichael Lynch.

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