Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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MIMA: ARTICULATING THE VALUE OF DESIGN
March 19 @ 7:30 am - 9:00 am
7:30 a.m. – Registration
8:00 a.m. – 9:00 a.m. – Keynote presentation, Q&A
The common thread behind today’s most successful AND admired companies, like AirBnb, Casper and Warby Parker? A commitment to design and customer experience as part of their core business strategy.
Hear how the Makery’s McLean Donnelly weaves together his unique UX and MBA experience to empower designers to speak the language of business strategy and ROI—ultimately leading businesses to prioritize integrated design and customer experience to drive results just like those beloved (coveted) brands.
After this talk you will know how to:
- Articulate the value of design in “business” terms
- Build strategic plans that include customer and business outcomes
- Teach creatives to use business metrics in their everyday work
Whether you are a designer, you work with creatives, or just want to learn more about user experience, walk away with actionable skills to become a source of positive, transformational change for yourself, the team, the customer, and the business.