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MIMA – Coffee + Case Studies: Do You Enjoy Couloirs? Oui Do! (members only event)

Date March 14 @ 7:30 am - 9:00 am

Cost Members Only Event

*MIMA MEMBERS ONLY EVENT*

Who doesn’t love mountains and French yogurt? For our March Coffee+Case Studies session, we’re treating you to both…well, not literally, but we can at least bring in Colle McVoy and Fast Horse to talk about their awesome mountain- and yogurt-related interactive work.

After launching “Stay Wild,” a campaign celebrating Jackson Hole’s authenticity, adventurous spirit, and rugged beauty, Colle McVoy wanted to highlight the conservation heritage that makes the mountain town a truly wild place. They discovered a growing environmental issue affecting parts of Jackson Hole, and nature areas everywhere: Instagram geotagging bringing harmful levels of traffic to once-secluded areas. In this discussion, Davis and Eric will share the “Tag Responsibly” program and discuss how their team used a clever Instagram hack to combat geotagging, spread a message, and create a national conversation.

The launch of Oui by Yoplait brought French style yogurt to the aisle of mass retailers for the first time with a new offering inspired by a Yoplait traditional French recipe, up until now only available in France. Fast Horse was tasked with creating buzz for the French style yogurt, sold in a glass pot, before it hit shelves. Through a combination of influencer seeding, media relations and bringing digital buzz into the “real world” in the form of “Say Oui” brunches, Fast Horse worked with Oui by Yoplait to launch a new product in a crowded category. Join Maggie LaMaack from Fast Horse as she shares how Fast Horse and the Oui by Yoplait team set about putting this integrated campaign into place.

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Details

Date:
March 14
Time:
7:30 am - 9:00 am
Cost:
Members Only Event
Event Category:
Website:
https://mima.org/product/coffee-case-studies-do-you-enjoy-couloirs-oui-do/

Venue

Antenna
219 N 2nd St #300
Minneapolis, 55401
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