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MIMA – Coffee + Case Studies: Do You Enjoy Couloirs? Oui Do! (members only event)

Date March 14, 2019 @ 7:30 am - 9:00 am

Cost Members Only Event


Who doesn’t love mountains and French yogurt? For our March Coffee+Case Studies session, we’re treating you to both…well, not literally, but we can at least bring in Colle McVoy and Fast Horse to talk about their awesome mountain- and yogurt-related interactive work.

After launching “Stay Wild,” a campaign celebrating Jackson Hole’s authenticity, adventurous spirit, and rugged beauty, Colle McVoy wanted to highlight the conservation heritage that makes the mountain town a truly wild place. They discovered a growing environmental issue affecting parts of Jackson Hole, and nature areas everywhere: Instagram geotagging bringing harmful levels of traffic to once-secluded areas. In this discussion, Davis and Eric will share the “Tag Responsibly” program and discuss how their team used a clever Instagram hack to combat geotagging, spread a message, and create a national conversation.

The launch of Oui by Yoplait brought French style yogurt to the aisle of mass retailers for the first time with a new offering inspired by a Yoplait traditional French recipe, up until now only available in France. Fast Horse was tasked with creating buzz for the French style yogurt, sold in a glass pot, before it hit shelves. Through a combination of influencer seeding, media relations and bringing digital buzz into the “real world” in the form of “Say Oui” brunches, Fast Horse worked with Oui by Yoplait to launch a new product in a crowded category. Join Maggie LaMaack from Fast Horse as she shares how Fast Horse and the Oui by Yoplait team set about putting this integrated campaign into place.

Click below for more information on this event or to register. Event Info


March 14, 2019
7:30 am - 9:00 am
Members Only Event
Event Category:


219 N 2nd St #300
Minneapolis, 55401
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