Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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MIMA: How to Use Mental Shortcuts for Good Instead of Evil
November 11 @ 4:30 am - 5:30 pm
Live panel with David Dylan Thomas, speaker, and author of the book, Design for Cognitive Bias.
Users’ minds take shortcuts to get through the day. Usually, they’re harmless. Even helpful. But what happens when they’re not?
Guest speaker David Dylan Thomas, author of Design for Cognitive Bias and host of the Cognitive Bias Podcast, will share real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions.
Digital marketers, writers, content strategists, UX/UI, strategists, and producers can learn how to implement a content strategy and design choices to redirect or eliminate the impact of those biases. Walk away with awareness and methods to prevent your own blind spots from hurting users.