Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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MIMA: Response & Responsibility – The C-Suite’s Role In Driving Lasting Change
August 12, 2020 @ 7:30 am - 9:00 am
Brands now hold a greater responsibility than ever before to speak up on societal issues and more importantly, take action. And this starts from the top. The global events of 2020 have made one thing clear for corporate leaders: there is no room for silence. This is not a PR moment, it’s a leadership responsibility which requires cultural change and long-term commitment. This session will cover:
- The changing expectations of leaders to speak up on societal issues and the impact on brand trust
- Strategies for effectively communicating corporate stance and actions
- How to carry the message forward in your ongoing executive and corporate narratives
- Accountability and measurement
In an effort to fuel a new level of representation and inclusion at our events, we would like to extend a special invitation to our BIPOC community to attend as our complimentary guest. If you are or know a BIPOC professional who would like to attend, please contact us at email@example.com.