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MIMA + THE BRANDLAB – Unpacking Creative Blind Spots

Date May 14, 2019 @ 8:00 am - 3:00 pm

Cost $99 – $125

Date: Tuesday, May 14

8:00 a.m. – Registration
8:30 a.m. – 10:30 a.m. – Workshop

Risdall Marketing
2685 Long Lake Road, Suite 100
Roseville, MN 55113

In an increasingly socially-conscious environment, consumers will only be loyal to those brands who truly speak to their diverse wants and needs. While hiring a diverse team is a good step in the right direction, agencies & clients need to uncover their own biases that can lead to blind spots in the creative work.

On May 14, join MIMA and facilitators from The BrandLab for a unique workshop where participants will learn ways to identify personal and collective biases that could hinder the ability to resonate with diverse consumers. In addition, this workshop will provide you with opportunities to reflect on personal and collective biases that could be present during all phases of your creative process.

Be ready to challenge assumptions with your peers and dig deep to authentically connect with target audiences.


  • Members: $99
  • Non-Members: $125

Directions:  8 minutes north of Downtown at 35W and County Road C West.  Free parking in flat lot of Risdall. Metro Transit C32F Robbinsdale Transit Ctr to Rd B-2 & Long Lake Rd. Transport from Transit Center and general accessibility support available 24-hours prior via info@mima.org.

About the BrandLab:
The BrandLab is a nonprofit organization aimed at creating a marketing industry that thrives with the insights and creativity of people with diverse ethnic and socioeconomic backgrounds. Programming provided focuses on introducing, guiding and preparing students for careers in marketing and advertising as well as working with industry partners to create bias free professional environments so that diverse talent can thrive. Learn more at thebrandlab.org.



Click below for more information on this event or to register. Event Info


May 14, 2019
8:00 am - 3:00 pm
$99 – $125
Event Category:


Risdall Marketing
2685 Long Lake Road, Suite 100
Roseville, MN 55113 United States
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