Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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MIMA – Win in the Evolving Search World
April 24, 2019 @ 7:30 am - 9:00 am
The way people search continues to evolve, so it’s no surprise that Google’s capabilities are following suit – search content and result types are rapidly changing. How? Relevancy and meeting user intent have now become primary SEO ranking factors. For brands, this is bringing new challenges to the world of SEO. So what exactly is “relevant” content, and how can you use it to improve organic visibility and reach business goals?
Event attendees will learn:
- How the search landscape has evolved and where it is going
- How to understand the right data inputs to guide your brand’s content
- How to interpret the intent behind your audience’s search behavior
- How to map intent across your consumer journey to identify content opportunities
This presentation is geared toward marketers of all levels who are interested in learning the current SEO landscape, where it is heading in the future, and how to improve their existing SEO strategies.
Space is limited. Don’t wait to register!