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MNSearch: Virtual Happy Hour + Schema Markup Strategy with Martha van Berkel

Date April 29 @ 6:00 pm - 8:00 pm

Cost Free

Schema markup provides context through rich snippets for web pages that otherwise could be misinterpreted. Since rich snippets make web pages more prominent in SERPs, schema has the ability to quickly impact SEO.

Hear from Martha Van Berkel, CEO of Schema App on Wednesday, April 29 at 6 p.m. for the latest on schema and SEO in 2020. Be sure to join us starting at 6 p.m. for our virtual happy hour! After that, we’ll dive right into the content at 6:30 p.m.

Register online via Eventbrite and we’ll email you a Zoom link. This month’s event is free for everyone who registers online!

KEY TAKEAWAYS
  1. Discovering the most important pieces to optimize
  2. Choosing the most appropriate schema markup class
  3. How to use schema to maximize rich results in search

ABOUT THE SPEAKER

Martha van Berkel is the CoFounder and CEO of Schema App. Martha spends her days with Digital Marketers discussing the value of schema markup and figuring out how they can use this advanced seo strategy on their content and websites. She is an expert in schema markup, and passionate about teaching others on how to create “connected” markup.

Martha is 100% extrovert and has been a speaker all of her life. She has presented on the topic of Structured Data at Tech Retail UK, SMXL Milan, State of Search (Dallas), BrightonSEO (UK), MarketingTO (Toronto) and hosts regular webinars with 200-1000+ attendees.

Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years responsible for the global online support strategy. So she gets Enterprise, and startup/scale-ups.

Martha has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, and is a rower and a Mom of two energetic kids.

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