Twin Cities Events
MARKETING • CREATIVE • DIGITAL
- This event has passed.
PRSA – Content Marketing Summit: Amplifying and Optimizing Impact
July 19, 2018 @ 7:30 am - 5:00 pm
There’s a lot of content marketing — it can be overwhelming. This summit is for Minnesota PRSA members, non-member and other communicators — for novices to the highly skilled. This summit will have a strategy and tools approach by providing a framework, information about tools to use immediately, and ways to enhance content. It takes time and energy to do quality content marketing.
All sessions take place in the Thornton Auditorium at the University of St. Thomas in Minneapolis.
An agenda of the day is below; content and speakers will continue to be updated as available.
7:30 a.m. – 8:00 a.m. – Registration/Networking/Breakfast
8:00 a.m. – 8:10 a.m. – Welcome/Overview/Sponsor Recognition
8:10 a.m. – 8:50 a.m. – Morning Keynote: “The Content Marketing Operating System: How to Structure for Success.”
Speaker: Scott Severson, president of Brandpoint and member of Forbes Agency Council
By the end of next year, content marketing is expected to be a $300 billion industry. A Gartner researcher even predicted that the practice will eventually become so ingrained in every marketing tactic, it will lose its meaning altogether, both overtaking and becoming marketing. Still, it remains a sticky concept for a lot of organizations. Wide adoption doesn’t always translate to wide success and companies who don’t treat content marketing as a core business function often end up with underwhelming results.
Scott Severson, President of Brandpoint, a content marketing and distribution agency, will provide a playbook for building a successful content marketing practice from the ground up and give you the tools you need to have a better conversation about content marketing at your organization.
8:50 a.m. – 9:25 a.m. – Data Discussion: Translating Data Into Stories that Engage Management
The session will cover the role that data plays in content marketing. It isn’t just about the content being created; in order to be successful, there needs to be a strategy that’s derived and refined based on analytics.
Moderator: Dr. Michael Porter, APR, University of St. Thomas
Speaker: Scott Litman, Co-founder and Managing Partner, Equals3
Speaker: Chris Spong, Digital Content and Marketing Manager, Nina Hale
Speaker: David Harman, Assistant Professor, University of St. Thomas
9:25 a.m. – 9:30 a.m. – Break
9:30 a.m. – 10:20 a.m. – Panel Discussion on Content Marketing Tools
Find out more about tools- whitepapers, infographics, video, blogs, website, email- and how they’re being used. Gone are the days of using content marketing only to obtain email addresses; value needs to be provided. This session will also cover analyzing your audience and providing the proper tools to reach them.
Speaker: Gregg Litman, Brand Content Manager, StoryTeller Media
Speaker: Christian Betancourt, Senior Director- Head of Digital, Brave New Media
10:20 a.m. – 11:10 a.m. – Shifting from a Marketing to a Service Mindset
Speaker: Erin Madsen, Vice President of Content at MSP-C
11:10 a.m. – 11:15 a.m. – Break
11:15 a.m. – 12:10 p.m. – Social Media + Content Panel
Moderator: Phil Davis, Director of Social Marketing, Ciceron Digital Media Group
Speaker: Christina Milanowski, Social Media Manager, Regis Corporation
12:10 a.m. – 12:20 p.m. – Closing remarks
- Members: $125
- IABC Members: $125
- Non-Members: $150
- Students/Retired: $85
- Minnesota PRSA Event Pass Holders: $85