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PRSA – How to Build Ethics & Values Into Your Brand

Date September 29 @ 5:00 pm - 6:30 pm

Cost $10 – $30

As a culture, we often seem more focused on what’s legal and have lost touch with ethics. Brands that do what is right, rather than what they can get away with, demonstrate the value of strong ethics.

How can businesses build ethics into their communication, marketing and public relations? Our panelists will break down how building ethics into the brand means looking at all aspects of the business with a lens toward doing what is right – for customers, clients, employees and the community – not just shareholders and the bottom line.

September is Ethics Month. Learn more about the PRSA Code of Ethics.


Anna White Lovely, APR, VP Global Communications, Cargill
Anna White Lovely, APR, leads Cargill’s global communications team. During her 15 years with Cargill, Anna has also led corporate business communications as well as global communications and marketing for various divisions. Anna has also worked for Sleep Number, Carmichael Lynch Spong and Colle+McVoy, and began her career in government affairs. Anna holds a master’s degree in speech communication from the University of Minnesota, a bachelor’s degree from Luther College and was a public policy fellow at the Hubert H. Humphrey School of Public Affairs at the University of Minnesota. She is accredited in public relations (APR) and served as Minnesota PRSA president in 2008.

Jeff Shelman, SVP, Head of Enterprise External Communication, U.S. Bank
Jeff Shelman is SVP of Enterprise External Communications at U.S. Bank, where he leads a team focused on corporate communications and owned channels while managing relationships with national business reporters and Twin Cities outlets. He previously spent more than seven years leading corporate communications and issues management at Best Buy. After more than a decade as a print reporter, he also worked in communications roles at HealthPartners and Augsburg College.

Bao Vang, Vice President of Communications, Better Business Bureau of Minnesota and North Dakota
Bao Vang serves as Vice President of Communications for Better Business Bureau serving Minnesota and North Dakota. She started her career as a news anchor and reporter at WSAW-TV in Wausau, Wisconsin, and then at WBAY-TV in Green Bay, Wisconsin. She served as the first Hmong news anchor in both of those communities. Bao transitioned into training high school students in journalism and communications at ThreeSixty Journalism at the University of St. Thomas. She earned her Bachelor’s in broadcast journalism and Spanish as well as her Master’s in Business Administration at the University of St. Thomas.

Ayme Zemke, APR, EVP, Client Service, Beehive Strategic Communication
Ayme Zemke, APR, is part of the agency’s executive leadership team and is responsible for delivering Beehive’s client promise, leading agency marketing and overseeing a client portfolio. She has 25 years of strategic communication experience and is a Certified Crisis Communication leader. Ayme loves to move an idea from good to great and help client organizations solve complex business challenges, internally and externally. Ayme has been recognized by PR News as a Top PR Professional and PR Team Leader, and is an accredited Minnesota PRSA board member.


Candee Wolf, APR, Principal & Founder, Wolf Olson Communications
Candee Wolf, APR, founded Wolf Olson Communications to meet the growing need for strategic integrated communications. She has more than 20 years of experience working with global and national organizations including UnitedHealth Group, Cargill, Affinity Plus Credit Union, American Dental Partners, North Memorial Health and CentraCare. She holds a master’s in communications, a bachelor’s in psychology and is Accredited in Public Relations (APR). Candee currently serves as Ethics Officer for Minnesota PRSA and served as Chapter President in 2010.

Date & Time

Wednesday, September 29, 2021

Networking: 5:00-5:30 p.m.
Program: 5:30-6:30 p.m.


Westwood Hills Nature Center
8300 W Franklin Ave
St Louis Park, MN 55426
In-person capacity is limited to 35 registrants. There is also an option to attend virtually. Select in-person or virtual attendance when registering.


In accordance with current CDC guidelines, Minnesota PRSA encourages all attendees to wear masks and practice social distancing at in-person events and meetings. Minnesota PRSA members and guests must also adhere to any local regulations or specific owner or property requirements at specific meeting venues.

Wednesday, September 29, 2021, 5:00 PM until 6:30 PM
Westwood Hills Nature Center
8300 W Franklin Ave
St Louis Park, MN  55426
Registration is required before Wednesday, September 22, 2021 at 5:00 PM
Payment In Full In Advance Only
  • US$ 20.00
  • US$ 20.00
  • US$ 10.00
  • US$ 30.00
  • US$ 30.00
  • US$ 30.00
Click below for more information on this event or to register. In-Person Event Info Virtual Event Info


September 29
5:00 pm - 6:30 pm
$10 – $30
Event Category:


Hybrid Event
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