Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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PRSA – Integrating Work and Life: What’s working for PR practitioners
April 11 @ 5:30 pm
Free – $30
Whether you call it work-life balance, work-life integration, family friendly or a flexible workplace, how we approach work and our lives outside of work can result in greater productivity, increased employee retention, improved health, and happier people.
During this panel presentation, you will hear from local researchers who interviewed public relations practitioners who are mothers in the Twin Cities to learn the importance of work-life balance in the profession, what practitioners need to better balance work and life, and what organizations can do to better support them.
You also will hear from two human resources leaders in the Twin Cities about what they and the companies they work for are doing to provide award-winning work-life balance and wellness programs to all team members.
If you are balancing work and children, eldercare, family illness, continuing education, community service, demanding personal pursuits or if you lead people who are, join us for this panel presentation and interactive discussion.
Following the presentation, representatives from Room & Board will provide tours of their headquartered office, showcasing the many work-life balance and wellness benefits the company offers its team members.
Room & Board Headquarters
4600 Olson Memorial Highway
Golden Valley, MN 55422
Located off of Hwy 55 and 100, just minutes from downtown Minneapolis. Enjoy free parking in the west (Weekend Outlet) parking lot. Follow signage to enter through the employee entrance (to the right of the Outlet) and staff members will greet you.
|5:30-6 p.m. Registration and Networking||Refreshments and light appetizers served.|
|6-6:30 p.m. Panel Presentation||Amelia and Amie to share research findings. Rebecca and Nancy to share what’s working at their organizations.|
|6:30-7 p.m. Q&A and Discussion||Answer questions. Identify and discuss ways to improve or positively influence work-life balance for PR practitioners.|
|7-7:30 p.m. Tour (optional)||Room & Board to provide office tours highlighting the work environment and how it contributes to overall staff member wellbeing.|
Betsy Neibergall Anderson, Ph.D., APR
Assistant Professor, Hubbard School of Journalism and Mass Communication, University of Minnesota Betsy Anderson is an assistant professor of strategic communication at the University of Minnesota Hubbard School of Journalism and Mass Communication. Her professional background is in agency public relations, working for firms such as Weber Shandwick and FleishmanHillard, and at the 1996 Olympic Games as an Atlanta Olympic Broadcasting liaison officer. She teaches courses such as digital content production & strategy, and advertising & public relations writing. Her research focuses on the intersection of public relations and social media. Anderson and colleagues recently published a research article exploring work-life balance among mid- to senior-level social media experts at PR agencies: https://bit.ly/2UxFUyp
Panel of Experts:
Nancy Greatrix Manley
Director of HR, Room & Boar
Nancy Manley provides expertise and innovative leadership in the areas of business strategy and visioning, culture-based leadership development, performance management, wellness and staff member engagement. For more than 25 years, Nancy has led the Human Resources department at Room & Board, guiding a team of professionals whose purpose is to foster an engaging work environment that supports an individual’s desire to do good work and contribute to the success of the business. All efforts are deeply rooted in the commitment to preserve Room & Board’s core philosophies and business culture while stimulating growth.
She currently serves as a member of Room & Board’s internal advisory board of directors, which provides vision, strategic direction and financial oversight with respect to both the near- and long-term success of Room & Board.
Amie Hoffner, M.S.
Vice President and Director, Corporate Communications, TCF Bank
Amie Hoffner is the vice president and director of corporate communications at TCF Bank where she directs external communications and financial education programming for the organization.
Prior to her work at TCF, Ms. Hoffner worked in communications at Target Corporation, Nexstar Broadcasting, Corel Corporation, Primera Technology and Weber Shandwick. She began her career in broadcast journalism at WCCO-TV and KCCO-TV, and served as an on-air host at ShopNBC.
Ms. Hoffner holds a master’s degree in communications management from Syracuse University where she researched how organizations in the Twin Cities support public relations professionals who are mothers. She holds bachelor’s degrees in communications and women’s studies from Hamline University.
Vice President Culture & Talent, Beehive Strategic Communication
Rebecca Martin is the heart and soul behind the energized Beehive Strategic Communication team. She leads employee recruiting, retention and professional development for the agency, as well as its BeWell wellness program, which supports team members in being healthy, connected and productive.
Rebecca joined Beehive in 2005, after six years at Weber Shandwick. Her work has contributed to Beehive’s growth, advancing the agency’s long-term business goals, inspiring employees, and fostering a strong, positive company culture. Rebecca believes making Beehive a great place to work is good for team members, and good for clients.
Amelia Reigstad, M.A.
Lecturer, Hubbard School of Journalism and Mass Communication, University of Minnesota Amelia Reigstad is a public relations practitioner and university faculty member with 15+ years of experience in the corporate and education sectors. She developed Crosspoint Communications, a full-service consulting agency from a grassroots level in 2007 and has taught a variety of PR and communications courses in Canada, the U.S., Europe and the U.K.
Reigstad currently teaches strategic communication in the Hubbard School of Journalism and Mass Communication at the University of Minnesota and was recognized as a finalist in the Outstanding Mentor category for the TeamWomen WaveMaker Awards in 2018. She is completing her PhD at the University of Leicester and has received local, regional and national press coverage about her study focusing on gender differences in communication styles and their influence on workplace communication and the practice of public relations. Findings from her study caught the attention of the #1 publication for PR and communication pros, O’Dwyer’s PR magazine and her work was featured in their special 50th anniversary edition.
Reigstad has presented at numerous professional associations conferences in Canada and the U.S. including the Canadian Public Relations Society and the International Association of Business Communicators.
Minnesota PRSA Members: $20
Non-Members/Guests (General Admission): $30