Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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PRSA – Managing and Communicating Transformational Change
March 7 @ 5:00 pm - 7:00 pm
Please check website for cost details
President Woodrow Wilson once said, “If you want to make enemies, try to change something.”
In today’s dynamic business environment, change happens faster than ever before. Increased competition, new technology, economics, legislation and politics can spur an organization to quickly make course corrections and change the way they do business.
We know that change is inevitable and constant, yet employees are often still resistant. How can organizations promote change to achieve their business goals? And how can PR and communications professionals help prepare and support individuals, teams and organizations to successfully adopt and embrace change while driving organizational success and outcomes?
Join our panel of experts in an interactive discussion that will look at change management from their various perspectives. Our panelists will share their experiences and provide actionable advice for facilitating real and lasting change in an organization.
Ben Saukko, APR, MBA
Director of Communications, AmeriPride/Aramark
Ben Saukko has more than 20 years of marketing and communications experience in a variety of organizations and industries. As Director of Communications at AmeriPride and Aramark, Ben has worked closely with senior executives across various functional areas to develop communications strategy and execute programs that align with overall company goals. He currently serves on a cross-functional Integrations Team that is bringing Aramark and AmeriPride together as one company.
Prior to this role, he worked for several other corporations and agencies, including Wells Fargo, Ameriprise Financial, and Weber Shandwick Worldwide. He has a bachelors’ degree in Communications from the University of Minnesota and an MBA from the University of St. Thomas, and he currently serves on the PRSA Board of Directors.