Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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#SMBMSP: Give Your Paid Social a Boost – Campaign Tips & Tricks
January 31 @ 8:00 am - 10:00 am
Social Media Breakfast – MSP
Give Your Paid Social a Boost – Campaign Tips & Tricks
With organic reach declining to levels as low as 2%, it’s increasingly important for paid to be part of your social media strategy. Join us for our first SMBMSP of the new year, where Emily Bathe of FRWD@bain will go through best practices for planning and executing paid social campaigns. Emily will focus the conversation on Facebook & Instagram ads, including insights on ad objectives, some stellar tips & tricks to boost your reach, and what to look for once campaigns are live.
This session is ideal for those who’ve had some exposure to paid social, perhaps boosting a few posts here and there, as well as those who may be in the ad platform more frequently. Whether your paid budget is big or small, this session will help you learn how to set your social ads up for success!
Emily Bathe (@emily_bathe)
Senior Specialist, Digital Media, FRWD@bain
Emily Bathe is a Senior Specialist, Digital Media at local agency/consultancy hybrid FRWD at Bain & Company. FRWD@bain relies on data, collaboration, analysis, creative insight and experience to create comprehensive, impactful brands. In her 3+ years at FRWD@bain, Emily has worked on all aspects of cross-channel digital media campaigns, from planning, to execution, to reporting and measurement. Emily has worked on brands such as Tyson, Lazy Dog Restaurants, Boomchickapop, and Good Foods. Her passion and expertise is in paid social platforms and connecting people to brands they’ll love.