Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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SMBMSP – Social Media Case Studies
November 22 @ 8:00 am - 10:00 am
Another selection of social media case studies.
Case Study #1: How Heineken Tapped Cultural Moments to Make Zero-Alcohol Beer Cool
What does working in a corporate office, being a professional tennis player, and serving as a first responder have in common? They are all professions where you really shouldn’t be drinking beer. With alcohol-free Heineken 0.0, Now You Can. From celebrity media tours and national influencers to surprise consumer activations and real-time organic and paid social; integrated creative agency, Fast Horse, leverages relevant moments to strategically amplify Heineken 0.0 in unexpected places.
Cece Porter (@ccprtr), Senior Social Strategist, Fast Horse
Cece collaborates across disciplines, integrating social media into campaigns with strategic, disruptive ideas from planning and content creation to community management and reporting. She’s worked on national brands across a range of industry verticals, including Heineken, Dos Equis, Jack Link’s, Red Baron Pizza, Understood.org, Garden of Life, Hartz Pets and more.
Eric Husband (@EricHusband), VP, Integrated Creative Director, Fast Horse
Eric leads the development and integration of breakthrough creative platforms at Fast Horse. His work has helped clients earn everything from Cannes Lions to Best of Social at the Webby Awards. He’s worked for an impressive array of brands, including Heinken, Dunkin’, General Mills, Jack Link’s, Cargill, BMW MINI, Caribou Coffee, Aveda and more.
Case Study #2: Purpose In 2020: Connecting Brands and Communities
2019 was the year many brands leaned into purpose-driven marketing – to varying degrees of success. Many brands still struggle to connect the message with what matters to online communities. In this session, Allie Arends, Strategy Director at space150, will share learnings and best practices from brands like Nike and 3M, highlighting how to authentically bring together brands and consumers while inspiring a connection.
Allie Arends (@aearends), Associate Director of Social Media, space150
With nine years of experience in digital marketing, Allie creates thumb-stopping digital content strategies designed to drive a measurable impact for brands like Kona Brewing, 3M, and Nike.