Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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SMBMSP- Social Media Case Studies
May 30, 2019 @ 8:00 am - 10:00 am
Free – $15
#SMBMSP- Social Media Case Studies
Are you ready to dive into another selection of social media case studies? Join us as representatives from local companies and agencies walk you through the details, share the results, and answer your questions.
This event is on Thursday: We’ve moved to Thursdays for the Spring & Summer
Parking Note: Construction and ramp closings have reduced the number of available spots in the area. Please plan for extra time to find on-street, metered parking spaces.
Case Study #1: ICF Next’s Latest Right-Time Engagement Case Studies: Sports Edition
Whether it’s an actual play or game, or more often, a meme created by #NBATwitter or a candid remark made by an athlete in a press conference, sports are constantly driving the conversation. Increasingly, brands want to speak up when these unpredictable moments occur, but unless they have an official league sponsorship or endorsements with athletes, it can be challenging to engage in a meaningful way that adds value for fans. During this presentation, ICF Next will share a few of its latest successes via its Right-Time Engagement practice that caused fans, social media and reporters alike to buzz about the agency’s clients.
Presented by: George Fiddler (@ICFNext)
Creative Director, ICF Next
George entered the marketing industry just as social media was emerging as a useful tool for brands in 2008, and has since built his career around delivering creative, earned media-centric ideas that can spread via PR and these platforms. George started at ICF Next, then Olson Engage, in 2012 as a leader on the social media team, and is now a Creative Director with a focus on social media, PR, and experiential creative development, and heads up the agency’s Right-Time Engagement practice.
Case Study #2: Building A Useful Social/Digital Dashboard – It Has Nothing To Do with Tools (Until It Does)
The word “dashboard” means a lot of different things to people in a company – especially when that company is doing something like South by Southwest and expectations are sky-high. And while you definitely need the right tools in place to build a meaningful digital/social dashboard, it really comes down to the people involved. This is a story of how the Land O’Lakes SXSW digital dashboard came together and lessons learned along the way.
Presented by Joseph Lindberg (@JosephLindberg)
Digital Communications Editor, Land O’Lakes, Inc.
Joseph is a longtime journalist and web news editor turned editor-in-chief for all digital content at a Fortune 200 company. He occupies that ever-growing space between reputation, evolving digital platforms, strategic planning, and meaningful storytelling. He’s enamored with omnichannel communications, data, insights, adaptation, teamwork and having fun at work.
Case Study #3: Executive Activation and Enterprise Social Strategy
Companies everywhere are seeking to “humanize” their brands and with good reason. People are wired to trust and pay attention to other people, not logos and jingles. Casey will discuss his experience helping senior executives bolster their online presence and how this compliments an enterprise social media strategy.
Presented by Casey Hall (@CaseyHall_)
President, Lumberjack Social
Casey helps companies better engage with customers and prospects online. This includes enterprise social media strategy, governance, and employee advocacy. Prior to founding Lumberjack Social, Casey spent ten years as an in-house, corporate social media leader. During that time he spanned the entire gamut of digital and social media responsibilities from training and channel management, to creating employee advocacy and social selling programs, and global strategy. Casey began his professional life as an attorney, and even then, he helped clients to more effectively tell their stories.