Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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Social Media Breakfast MSP: Social Media Case Studies
August 22, 2019 @ 8:00 am - 10:00 am
Social Media Breakfast MSP: Social Media Case Studies:
Are you ready to dive into another selection of social media case studies? Join us as representatives from local companies and agencies walk you through the details, share the results, and answer your questions.
This event is on Thursday: We’ve moved to Thursdays for the Summer
Parking Note: Construction and ramp closings have reduced the number of available spots in the area. Please plan for extra time to find on-street, metered parking spaces.
Case Study #1: Combining Augmented Reality and Social
Augmented reality (AR) and social platforms are more intertwined than ever, with new features and tools rolling out from Instagram, Facebook, and Snap. In this conversation, space150’s Allie Arends, Director of Social, and James Squires, SVP of Engineering, will share the latest on AR in social and how brands and marketers can be using AR to amplify existing strategies or explore new territory. The two will draw on space150’s recent AR work with Nike and Activision’s Call of Duty to showcase platform pros and cons, as well as tactical advice on timelines, tools, and do’s and don’ts.
Presented by: Allie Arends (@, ) Associate Director of Social Media, space150
James Squire (@, ) SVP of Engineering, space150
With nine years of experience in digital marketing, Allie creates thumb-stopping digital content strategies designed to drive measurable impact for brands like Kona Brewing, 3M and Nike.
James leads space150ʼs software engineers, who apply their skills to mobile solutions, enterprise website projects, and interaction development. His notable client projects include Forever 21ʼs award-winning Times Square billboard, 3M Innovation, Buffalo Wild Wings, Pentair, Dairy Queen, and re-platforming Starz.com on Microsoft SharePoint.
Case Study #2: Breaking Through Social Media Noise with Long-Form, Influencer-Driven Content
Competition on social platforms is FIERCE as more and more marketers are struggling to drive results from social media.
And unfortunately, this race to social media success is proving to be a major turn-off for consumers. In fact, the more brands target audiences with paid (and organic) product-based social content, the more annoyed consumers are begging to become. Yet, people on average are spending almost 2 1/2 hours on social media per day. So what gives? How can brands break through?
That’s why TopRank Marketing partnered with LinkedIn Communities to explore the possibility of partnering with B2B influencers to create a program featuring engaging, long-form content on LinkedIn in a mobile-first world. So what was the result? Were audiences engaged? You’ll have to attend to find out! Join Ashley Zeckman as she walks through a methodology for developing a social-first approach with influencers.
Presented by: Ashley Zeckman (@azeckman)
Senior Director of Digital Strategy, TopRank Marketing
Ashley Zeckman is the Senior Director of Digital Strategy for TopRank Marketing, a fully integrated B2B marketing agency. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in content strategy, branding, influencer marketing and social media.
Case Study #3: Hotels.com
As part of its work in helping Hotels.com reach millennial travelers, and become the unprompted top-of-mind booking site for worldwide travel, ICF Next has executed a number of social media-led executions in 2019 to bolster the brand’s irreverent tone and promote various hotel amenities. This case studies presentation will focus on programs that revolved around a few of those perks ranging from hotel pools to even hotel slippers.
Presented by: George Fiddler (@ICFNext)
Creative Director, ICF Next
George Fiddler entered the marketing industry just as social media was emerging as a useful tool for brands in 2008, and has since built his career around delivering creative, earned media-centric ideas that can spread via PR and these platforms. George started at ICF Next, then Olson Engage, in 2012 as a leader on the social media team, and is now a Creative Director with a focus on social media, PR, and experiential creative development, and heads up the agency’s Right-Time Engagement practice.