Twin Cities Events
MARKETING • CREATIVE • DIGITAL
- This event has passed.
UXPA – Building & Sustaining Design Systems
March 7 @ 6:00 pm - 8:30 pm
What happens when you build product rapidly, give teams autonomy, grow at lightning speed, and audit the user experience? Sometimes, you discover a hugely disjointed system. Inconsistency can lead to more cognitive load and ultimately, customer churn. In this talk, we’ll dive into the story of HubSpot, a 3k person global company that grew nearly 50% since 2014. We’ll see how bad it got, how they wrangled the problem, and how they built Canvas, an evergreen design system, to safeguard the customer experience.
- 6:00 pm – Doors Open
- 6:00 pm – 7:00 pm – Networking, Food, Beverages
- 7:00 pm – 8:00 pm – Presentation and Q&A
- Loe Lee, Design Lead, HubSpot