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UXPA Minnesota: Behavioral Design Workshop led by Susan Weinschenk

Date September 26 @ 8:30 am - 4:00 pm

Cost $125

Join UXPA Minnesota for a full-day workshop on Behavioral Design!

Learn how to apply recent research in brain and behavioral science to engage, encourage, and persuade the people that use your products and services. In this fast-paced interactive workshop, we share the latest research on how people see, pay attention, decide, and what motivates people to take action.

You will learn and practice how to apply this science to the design of your products, services, and spaces so that people will be engaged and persuaded to take a specific action. Here are some of the things you will learn: 

  • How people see, and how to grab attention 
  • The importance of peripheral vision 
  • How people make decisions 
  • How to make trade-offs in human factors loads 
  • Cognitive biases and how they affect behavior
  • Habit formation and conditioned responses
  • The impact of the need to belong 
  • When rewards do and don’t work 
  • How self-stories influence behavior 
  • How to encourage the desire for mastery as a motivator 

and much more!

During the workshop, you will practice applying what you are learning to practical product, interface, and interaction design. After the workshop, you will take with you a summary of what you have learned and be ready to apply the ideas and techniques to your own projects. 

About Susan:

Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs to Know About People, 100 MORE Things Every Designer Needs to Know About People, and How to Get People to Do Stuff. Her clients include Disney, Zappos, Western Governor’s University, the European Union, Discover Financial, and United Health Care. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at the Team W website (www.blog.theteamw.com) and “Brain Wise: Work better, work smarter” for Psychology Today.


  • 8:30 am – 9:00 am Doors open, light breakfast
  • 9:00 am – 4:00 pm Workshop
  • Lunch, snacks, and coffee will be served 
Click below for more information on this event or to register. Event Info


September 26
8:30 am - 4:00 pm
Event Category:


Glen Nelson Center
370 Wabasha St North #500
St. Paul, MN 55102 United States
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