Twin Cities Events
MARKETING • CREATIVE • DIGITAL
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UXPA Minnesota: Strategies for Measuring UX / Research Lab Tours
September 12 @ 6:00 pm - 8:00 pm
How do you measure user experience? We have many ways to gather feedback from users, customers, and partners, but how do mature UX teams use metrics? What metrics are worth measuring? Is it worth measuring at all?
This talk will cover why, what and when to measure as well as common metrics used by UX teams like the System Usability Scale (SUS), Net Promoter Score (NPS) and other ways to measure efficiency, satisfaction, and performance. We’ll also discuss some of the lessons learned from using metrics broadly across many products and projects over time.
Lab Tours(during networking time)
Guided tours will be offered of Optum’s multi-purpose research lab. Limited tour spots will be available due to time constraints, so arrive right at 6:00 to get in line for a tour.
Lyle Kantrovich, Director of User Experience
- 6:00 pm – Doors Open – Check-in at Security – Skyway Level by Parking Ramp
- 6:00 pm – Research Lab Tours Start (limited availability)
- 6:00 pm – 7:00 pm – Networking, Hors d’ oeuvres, Beverages
- 7:00 pm – 8:00 pm – Presentation and Q&A
Early Registration Required due to security:
NO WALK-INS AT THIS EVENT. Due to security requirements, registration for this event will close on September 10th. All registrants must provide their legal name during registration for entry into the event.
Location & Directions
13625 Technology Drive
Eden Prairie, MN 55344
Note: Enter at Building C Skyway
Important GPS Note: There are multiple Optum campuses in Eden Prairie so don’t use your GPS to just navigate to Optum – it will take you to the wrong location.