Category: Defining The Role Series

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Defining The Role Series Defining The Role of Marketing Automation Specialist (Part 2 of 2)

So, you need to hire a Marketing Automation Specialist and you’re wondering what you should be looking for in a candidate’s background. You begin by seeking out some LinkedIn profiles.…
Defining The Role Series Defining the Role of Marketing Automation Specialist (Part 1 of 2)

Marketing Automation may sound like the magic tool that will solve many of your time management issues. But, as marketers dive into the automation process, they realize there are many…
Defining The Role Series Defining the Role of Marketing Communications Specialist – What Kind Do You Need? (Part 2 of 2)

So, you need to hire a Marketing Communications Specialist and you’re just not quite sure where to begin. You’ve been looking through online profiles and have realized that there are…
Defining The Role Series Defining the Role of Marketing Communications Specialist (Part 1 )

Marketing Communications may not seem like a broad term but an organization can have many goals for their messaging across their various channels. Marketing Communications (MarCom) can include B2B, B2C,…
Defining The Role Series Defining the Role: The SEM Specialist – What Kind Do You Need? (Part 2 of 2)

So, you need to hire a SEM Specialist and you’re wondering what you should be looking for in their work history. So, you start searching through resumes and realize that…
Defining The Role Series Defining the Role: The SEM Specialist (Part 1 of 2)

You may have heard terms like SEM, SEO, and PPC used interchangeably – it seems a Search Engine Marketing Specialist can mean a lot of different things to a wide…
Defining The Role Series Defining the Role: The UX Designer – What Kind Do You Need? (Part 2 of 2)

So, you need to hire a UX Designer and you’re wondering what you should be looking for in a designer’s work history. So, you start skimming resumes and begin to…
Defining The Role Series Defining the Role: The UX Designer (Part 1 of 2)

There’s a lot of confusion around the term “User Experience” or “UX.” What is wireframing, prototyping, and testing and what sorts of tools do UX designers use? What does the…