MARKETING • CREATIVE • DIGITAL
Managing Your Online Presence as a Job Seeker
Today you can find just about anyone on the internet. From simple Google searches to social searches, you can find out a lot of information about people. When you’re a job seeker this can be a double edged-sword based on your online presence.
On one hand, recruiters and hiring managers have an easy time discovering your resume or LinkedIn profile. On the other hand, if you haven’t taken the time to represent yourself properly online, it could hurt your reputation. Take control of what information is out there and available to the public. Here are a few tips to develop a successful online presence.
The first step in managing your online presence is to Google yourself. Are the results that show up what you would want a recruiter or hiring manager to see? If not, delete or secure the unwanted content that appears in search results. You can also request that unfavorable content on other sites be removed. If not possible, be prepared to explain any negative or unappealing subject matter about yourself.
Also, you can counteract any unwanted search results by optimizing the content you do want to be seen. Your profiles on LinkedIn, Google+, Twitter, and Facebook are great examples. You can optimize these pages with your past work experience, industry knowledge, and if you’re looking for a new position. Either way, make sure that the content you don’t want hiring managers to see is secure and restricted in search results.
Hiring managers are turning to social media to find out more about potential hires. According to Careerbuilder, more than 37% of companies use social networks to research candidates . They’re trying to find personality traits and interests about how a candidate might represent their company. If a hiring manager searches for you on Facebook or Twitter, what would they think? Your entire online presence doesn’t have to be tailored to a hiring manager, just make sure your information is private and secure on social networks if it could negatively impact your professional image.
If you’re an active job seeker and want recruiters to be able to find you, optimize your visibility! Make sure you have a full and detailed LinkedIn profile that details what your experience is and what you’re looking for. Also, if you use Twitter or Facebook in a professional capacity, include your employment history so that when a recruiter searches for someone like yourself, you’ll appear multiple times. Additionally, creating a blog, twitter account or professional webpage are all ways to increase your online visibility during a job search.
It’s important to control your online presence if you’re looking for a new career. Your presence can increase your visibility as a savvy job seeker and allow you to connect with contacts you otherwise wouldn’t be able to communicate with. Don’t let your online presence keep you from getting your next job offer!
Already managed your online presence and ready for your next job? Apply to one of our openings today!