What is a Chief Digital Officer (CDO)?

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What is a Chief Digital Officer (CDO)?

A Chief Digital Officer (CDO) is an individual who oversees that traditional marketing operations are converted to digital processes. This individual serves as a cross-functional agent and is adaptable to the digital sector due to it’s rapidly changing behavior. A CDO oversees operations within the digital space which includes promoting their organization’s online presence by utilizing social media platforms and online platforms such as Google.  A CDO ensures that a company’s online presence is providing a positive consumer experience across all channels to increase lead generation.

Responsibilities of a Chief Digital Officer:

  • Implementing an organization overall digital strategy for a marketing department
  • Oversees all digital operations including digital processes, customer experiences, services & products
  • Serving as a cross-functional agent and integrating business with technology processes 
  • Monitoring  all the ROI outcomes of various digital projects and identifying  impacts from the digital initiatives

Important Metrics for these Digital Leaders

  • Conversion Rates
  • Cost per conversion (CPC)
  • Lead to close ratio
  • Return on ad spend (ROAS) 
  • Cost per acquisition (CPA)

Chief Digital Officer (CDO) Salary

US Based, employer-reported data for a Chief Digital Officer (CDO):

  • 25th Percentile $225K
  • Average $291.4K
  • 75th Percentile $338.1K
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