What is a Chief Marketing Officer (CMO)?

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What is the Chief Marketing Officer (CMO)?

The Chief Marketing Officer (CMO) reports directly to the Chief Executive Officer (CEO). CMO’s are knowledgeable of the market industry & customer emerging trends. The CMO will work with other marketing executives to strategically plan the overall vision for the entire organization.

Chief Marketing Officer Responsibilities 

  • Overseeing a department of marketing professionals in various areas such as outbound, direct, social, paid, search, content, product, branding and public relations 
  • Provide support by supervising the product planning, marketing research, and advertising functions for all products and services 
  • Determine KPI’s, policies, standards, and procedures for an entire marketing department
  • Control the marketing budget for various campaigns and marketing activities

Important Metrics for these Marketers: 

  • Revenue
  • Budget
  • Return on Investment (ROI) 
  • Return on Ad Spend (ROAS)
  • Average Length of Sale
  • Customer Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC) 
  • Churn (Customer Attrition Rate) 
  • Net Promoter Score (NPS)
  • Engagement rate
  • Conversion Rate

Chief Marketing Officer (CMO) Salary

US Based, employer-reported data for a Chief Marketing Officer (CMO):

  • 25th Percentile $210.8K
  • Average $270.7K
  • 75th Percentile $318.9K
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