Chief Marketing Officer (CMO)

What is a Chief Marketing Officer (CMO)?

Similar Job Titles:

The Chief Marketing Officer (CMO) reports directly to the Chief Executive Officer (CEO). CMO’s are knowledgeable of the market industry & customer emerging trends. The CMO will work with other marketing executives to strategically plan the overall vision for the entire organization.

Chief Marketing Officer Responsibilities 

• Overseeing a department of marketing professionals in various areas such as outbound, direct, social, paid, search, content, product, branding and public relations 
• Provide support by supervising the product planning, marketing research, and advertising functions for all products and services 
• Determine KPI’s, policies, standards, and procedures for an entire marketing department
• Control the marketing budget for various campaigns and marketing activities

Important Metrics for these Marketers: 

• Revenue
• Budget
• Return on Investment (ROI) 
• Return on Ad Spend (ROAS)
• Average Length of Sale
• Customer Lifetime Value (LTV)
• Customer Acquisition Cost (CAC) 
• Churn (Customer Attrition Rate) 
• Net Promoter Score (NPS)
• Engagement rate
• Conversion Rate

Chief Marketing Officer (CMO) Salary

US Based, employer-reported data for a Chief Marketing Officer (CMO):

• 25th Percentile $198.4K
• Average $255.7K
• 75th Percentile $304.5K

Chief Marketing Officer (CMO) Job Description

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