What is a Digital Marketing Director?

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What is a Digital Marketing Director?

Working under a Chief Digital Officer is a Digital Marketing Director. These individuals manage the execution of the overall digital marketing strategy for an organization. Digital Marketing Directors provide leadership to other digital marketing professionals & oversees all digital marketing strategies to ensure that best practices and techniques are performed effectively within a department. 

Responsibilities for a Digital Marketing Director:

  • Oversees digital marketing efforts within a digital marketing department
  • Monitors,  motivates and oversees a digital marketing team by developing solutions & goals to improve digital marketing tactics and processes
  • Creates digital marketing strategies to enhance a company’s online presence of products and services
  • Reviews online statistics, changes to the budget &  marketplace, and identifies best practices to optimize online marketing performance 

Important Metrics for these Digital Leaders

  • Conversion Rates
  • Cost per conversion (CPC)
  • Lead to close ratio
  • Return on ad spend (ROAS) 
  • Cost per acquisition (CPA)

Digital Marketing Director Salary

US Based, employer-reported data for a Digital Marketing Director:

  • 25th Percentile $138K
  • Average $163.2K
  • 75th Percentile $189.6K
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