What is a Digital Product Manager?

Similar Job Titles:

Sr. Digital Product Manager, Associate Digital Product Manager, Product Manager

A Digital Product Manager will develop online products from concept and testing all the way to launch. These individuals will perform in-depth research on digital media trends while keeping in mind their end user’s needs. Digital Product managers will oversee the product development process to ensure new features and enhancements are meeting branding, usability, and ultimately business objective standards.

What does a Digital Product Manager typically do?

All phases of the product development lifecycle

A Digital Product Manager will develop a successful roadmap that outlines what actions needed to be taken by teams in order for the product to be successful. They’ll oversee all aspects of the product development process including analysis, design, testing, and integration between digital products.

Implement best practices of the Digital World

They are driven by changes in technologies and the ways in which consumers decide to make purchases online or decisions. They have a rock-solid understanding of web development, UI, and user experience optimization as well as emerging opportunities in social media, email, search, and mobile. 

Effective Project Management 

These individuals will lead the innovation process and assure a pipeline of new ideas are being generated continuously. Using effective project management, they target budgets through successful planning, logistics, and implementation.

Digital Product Manager vs Product Manager 

A Digital Product Manager is similar in title to a traditional Product Manager because both positions oversee a product lifecycle and use project management skills. But there are big differences between the knowledge launching a digital product vs. a physical product. For example, a Digital Product Manager will be developing a product such as a website, mobile app, or software application with mainly the IT and marketing team. A Product Manager will be partnering with market research, engineering, and supply chain teams to develop a physical product such as a book or clothing.

Important metrics for a Digital Product Manager: 

  • Customer Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC)
  • Monthly Recurring Revenue (MRR)
  • Average Revenue Per User (ARPU)
  • Net Promoter Score (NPS)
  • Customer Conversion Rate
  • Churn Rate
  • Bounce Rate
  • Session Duration

Digital Product Manager Salary

US Based, employer-reported data for a Digital Product Manager:

  • 25th Percentile $81.7K
  • Average $94.5K
  • 75th Percentile $107.9K
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Digital Product Manager Job Description

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Copy the following text and paste it into your own job description, or, into our downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a Digital Product Manager at <CompanyXXX>, you’ll not only influence every aspect of emerging products but you’ll decide what concepts get developed and launched for an organization. More specifically, you’ll get to:

  • Participate in developing new concepts for future product launches 
  • Defining a product roadmap and strategy for product development
  • Manage the entire product life-cycle from strategic planning and functionality to product positioning
  • Analyze and report data on product enhancements, errors, defects, and overall team performance
  • Work closely with user experience, development, and quality assurance teams to create consumer-grade product usability
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