What is a Marketing Manager?
Similar Job Titles:
A Marketing Manager works under a Marketing Director within a larger organization. This individual is a detail-oriented project manager that leads a marketing team by coordinating various marketing activities and campaigns.
Marketing Manager Responsibilities
- Provides management to the marketing team by coordinating activities and programs
- Implement integrated marketing campaigns to drive usage and retention in the existing customer base
- Develop tactics to support marketing campaigns to drive business objectives
- Track and analyze metrics on marketing efforts to develop new strategies and tactics in the future
Important Metrics for these Marketers:
- Return on Investment (ROI)
- Return on Ad Spend (ROAS)
- Average Length of Sale
- Customer Lifetime Value (LTV)
- Customer Acquisition Cost (CAC)
- Churn (Customer Attrition Rate)
- Net Promoter Score (NPS)
- Engagement rate
- Conversion Rate
Marketing Manager Salary
US Based, employer-reported data for a Marketing Manager:
- 25th Percentile $91.9K
- Average $109.2K
- 75th Percentile $123.9K
Marketing Manager Job Description
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