What is a Marketing Manager?

Similar Job Titles:

A Marketing Manager works under a Marketing Director within a larger organization. This individual is a detail-oriented project manager that leads a marketing team by coordinating various marketing activities and campaigns.

Marketing Manager Responsibilities

  • Provides management to the marketing team by coordinating activities and programs
  • Implement integrated marketing campaigns to drive usage and retention in the existing customer base
  • Develop tactics to support marketing campaigns to drive business objectives
  • Track and analyze metrics on marketing efforts to develop new strategies and tactics in the future

Important Metrics for these Marketers:

  • Revenue
  • Budget
  • Return on Investment (ROI)
  • Return on Ad Spend (ROAS)
  • Average Length of Sale
  • Customer Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC)
  • Churn (Customer Attrition Rate)
  • Net Promoter Score (NPS)
  • Engagement rate
  • Conversion Rate

Marketing Manager Salary

US Based, employer-reported data for a Marketing Manager:

  • 25th Percentile $93.3K
  • Average $110.8K
  • 75th Percentile $125.8K
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Marketing Manager Job Description

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