Defining the Role

Marketing Manager

What is a Marketing Manager?

Similar Job Titles:

A Marketing Manager works under a Marketing Director within a larger organization. This individual is a detail-oriented project manager that leads a marketing team by coordinating various marketing activities and campaigns.

Marketing Manager Responsibilities

  • Provides management to the marketing team by coordinating activities and programs
  • Implement integrated marketing campaigns to drive usage and retention in the existing customer base
  • Develop tactics to support marketing campaigns to drive business objectives
  • Track and analyze metrics on marketing efforts to develop new strategies and tactics in the future

Important Metrics for these Marketers:

  • Revenue
  • Budget
  • Return on Investment (ROI)
  • Return on Ad Spend (ROAS)
  • Average Length of Sale
  • Customer Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC)
  • Churn (Customer Attrition Rate)
  • Net Promoter Score (NPS)
  • Engagement rate
  • Conversion Rate

Marketing Manager Salary

US Based, employer-reported data for a Marketing Manager:

  • 25th Percentile $93.3K
  • Average $110.8K
  • 75th Percentile $125.8K

Marketing Manager Job Description

Copy the text below and paste it into your own job description, or, into our FREE downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

Free Job Description Template

Hire a Marketing Manager

We can help you find a qualified Marketing Manager who fits your specific needs. Send us a few details about your ideal candidate, and we’d love to start the search for you!

The Celarity Mission

Celarity is an award-winning Staffing & Recruiting agency for Marketing, Creative & Digital talent with a mission: Creating happy careers with meaningful connections. For 30 years we have proudly connected 600+ companies with over 5,000 candidates.

Start the Conversation

Contact us below or call us at 952-941-0022

"*" indicates required fields

You're looking to hire a ...*
Newsletter Signup
This field is for validation purposes and should be left unchanged.