What is a Marketing Manager?

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What is a Marketing Manager?

A Marketing Manager works under a Marketing Director within a larger organization. This individual is a detail-oriented project manager that leads a marketing team by coordinating various marketing activities and campaigns. 

Marketing Manager Responsibilities 

  • Provides management to the marketing team by coordinating activities and programs
  • Implement integrated marketing campaigns to drive usage and retention in the existing customer base
  • Develop tactics to support marketing campaigns to drive business objectives
  • Track and analyze metrics on marketing efforts to develop new strategies and tactics in the future

Important Metrics for these Marketers: 

  • Revenue
  • Budget
  • Return on Investment (ROI) 
  • Return on Ad Spend (ROAS)
  • Average Length of Sale
  • Customer Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC) 
  • Churn (Customer Attrition Rate) 
  • Net Promoter Score (NPS)
  • Engagement rate
  • Conversion Rate

Marketing Manager Salary

US Based, employer-reported data for a Marketing Manager:

  • 25th Percentile $91.9K
  • Average $109.2K
  • 75th Percentile $123.9K
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