What is a VP of Marketing?

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What is a VP of Marketing?

Working under the Chief Marketing Officer (CMO) is generally a Vice President of Marketing. This individual ensures that a marketing department is aligned towards the same strategic goal; unifying cross-functional teams to create an effective marketing strategy. 

VP of Marketing Responsibilities 

  • Providing leadership to areas such as marketing research, product development, and advertising & launching initiatives 
  • Works with marketing management teams to form business plans to accomplish corporate objectives 
  • Communicating the sales-oriented marketing strategy to marketing directors and teams for execution
  • Analyze marketing metrics and prepare reports & share insights with the CMO or President

Important Metrics for these Marketing Metrics: 

  • Revenue
  • Budget
  • Return on Investment (ROI) 
  • Return on Ad Spend (ROAS)
  • Average Length of Sale
  • Customer Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC) 
  • Churn (Customer Attrition Rate) 
  • Net Promoter Score (NPS)
  • Engagement rate
  • Conversion Rate

VP of Marketing Salary

US Based, employer-reported data for a VP of Marketing:

  • 25th Percentile $195.4K
  • Average $251.8K
  • 75th Percentile $299.8K
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