VP of Marketing

What is a VP of Marketing?

Similar Job Titles:

Working under the Chief Marketing Officer (CMO) is generally a Vice President of Marketing. This individual ensures that a marketing department is aligned towards the same strategic goal; unifying cross-functional teams to create an effective marketing strategy.

VP of Marketing Responsibilities

• Providing leadership to areas such as marketing research, product development, and advertising & launching initiatives
• Works with marketing management teams to form business plans to accomplish corporate objectives
• Communicating the sales-oriented marketing strategy to marketing directors and teams for execution
• Analyze marketing metrics and prepare reports & share insights with the CMO or President

Important Metrics for these Marketing Metrics:

• Revenue
• Budget
• Return on Investment (ROI)
• Return on Ad Spend (ROAS)
• Average Length of Sale
• Customer Lifetime Value (LTV)
• Customer Acquisition Cost (CAC)
• Churn (Customer Attrition Rate)
• Net Promoter Score (NPS)
• Engagement rate
• Conversion Rate

VP of Marketing Salary

US Based, employer-reported data for a VP of Marketing:

• 25th Percentile $198.4K
• Average $255.7K
• 75th Percentile $304.5K

VP of Marketing Job Description

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